OUR ETHOS
Vintage-inspired ready-to-wear luxury
ABOUT GUARDI
GUARDI’s story began in 2020 founded by Veronika Guardi, a British based fashion designer drawn to exquisite materials and effortlessly feminine silhouettes. GUARDI embodies vintage-inspired designs blended with easy-to-wear shapes for the contemporary woman.
From a young age Veronika was surrounded by refined Italian fabrics and the production of clothing as her parents built up their family-run factory. Most of the clothing was handmade and she was inspired by such garment craftsmanship; the pure love and attention to detail that goes into making each piece. She then decided to pursue fashion design and move to England where she has worked in the industry for the last 13 years. Veronika has helped develop many clothing brands but always felt the need to express her own creative vision and aesthetics which led to the launch of GUARDI.
Female-founded with no external investment or funding, Veronika maintains full control of the brand and leads all decisions, to ensure GUARDI stays true to its roots and original values.
OUR VISION
Contemporary vintage shaped by exquisite fabrics and craftsmanship, GUARDI appeals to the statement dressers seeking ready-to-wear luxury. One-of-a-kind pieces that elevate your day. We focus on creating bold and elegant pieces all designed in-house using artisan techniques, because we don’t like to follow the crowd.
A passion for flattering silhouettes, we create fashion that celebrates your form. Adapting designs to suit different body shapes. Empowering and inclusive, no matter size or age.
Multi-wear for multiple occasions; there’s no such thing as a one-wear one-use garment. We love seeing how you style GUARDI pieces, whether it's the relaxed daytime look or evening heels attire.
SUSTAINABILITY
Sustainability is simply a given with GUARDI. All our garments are made from either sustainable and or rescued deadstock fabrics that would have otherwise been sent to landfill.
We’re fortunate enough to have our very own family-run factory based in Europe with whom we maintain a close personal and professional relationship with. So we really do know ‘who made our clothes.’ Meet the team here.
Mass-production isn’t in our vocabulary. We concentrate on slow fashion, producing limited edition clothes that have a long lifecycle and last beyond a single season. We invest in quality to make sure an investment in our clothes is worthwhile.
OUR DESIGN PROCESS
All of GUARDI’s collections are designed in-house, first by selecting the most eye-catching and high end materials and then hand sketching ideas until we create the perfect design that makes people feel beautiful, empowered and comfortable all at the same time.
BEHIND THE SCENES
OUR PROMISE
Our mission is to craft long lasting timeless fashion with an artistic flair. We believe that it is crucial to be honest with our customers about how our collections are designed, made and packaged. We’re not perfect, and while we know there are still a number of things that need to be addressed, we work continuously to use more sustainable fabrics and technologies. We are continuously working on a new collections... so stay tuned!
